Our Expert Guides
THE 4 C'S
The 4C’s—Carat, Cut, Color, and Clarity—are the universal metrics for determining a diamonds quality. Wether you are looking to purchasing a natural or lab grown diamond, understanding the 4C’s is critical to navigating the diamond selection process confidently. This section includes articles covering both basic concepts and in-depth exploration of each 'C'.
DIAMOND SHAPES
The shape of a diamond can significantly impact the visual perception of the 4C's. Some shapes can accentuate color and inclusions, while others may appear larger. Whether you need help choosing a shape or want detailed guidance, we cover all the essential information to help you make an informed decision.
NATURAL VS LAB GROWN DIAMONDS
Natural and lab grown diamonds have the same chemical, physical, and optical properties. Even a trained gemologist cannot differentiate them solely by sight. In this collection of articles, we’ll cover some of the unique and shared traits between these two stones to help you choose the right diamond for you.
SETTING & DESIGN
Picking the perfect setting for your diamond involves more than just looks - it's also about safeguarding your diamond and ensuring your jewelry lasts. Explore our expert advise on designing and caring for fine jewelry, along with an inside looking into the manufacturing process.